Network Marketing Secrets – Advertisement is Salesmanship on Paper

There is a running controversy in advertising. On one hand, there are the proponents of “General Publicity. General Publicists are those that think that all you need to do is put your name out before the people. These are usually large and wealthy corporations.

On the other hand, are the Direct Marketing proponents whose belief was best coined by John E. Kennedy, who stated that advertisement is, “Salesmanship on Paper.” In his book, Reason Why Advertising, he wrote that “Advertising should be judged only by the goods it is conclusively known to sell at a given cost.”

Further, he argues that if you hired a salesman, you would expect him to earn his salary by making a satisfactory record on his sales. Since advertising is really only “Salesmanship on Paper”, you should expect no less than the same for your advertising.

For Network Marketing Success, you must hold your advertisement accountable for results. You do not have the luxury of General Publicity. You don’t earn anything until something is sold.

If you think that you are the exception and can run your business on “General Publicity” or “Branding” your business will die a quick death. Learn and practice the laws of direct marketing, hold yourself accountable to those rule, hold your advertising accountable for conversions, and pace yourself and you will succeed.